Staying ahead in your beauty or aesthetic business

 

As we enter the new financial year, you may be thinking of new and imaginative ways to improve your profitability as a beauty or aesthetic business owner. Life never stays still in this industry and to stay ahead of the competition takes gumption, a savvy business brain and keeping your finger on the pulse when it comes to new and emerging technologies and treatments. At A|C|C|O|R® we are certain that the future does indeed look extremely bright, if you’re like one of 80 UK practitioners now utilising the A|C|C|O|R® plasma corrector for a range of skin concerns.

Plasma technology itself isn’t new. The applied physical principle of the silent electric discharge was developed by Werner von Siemens in 1857 with the aim of producing ozone.

The use of “plasma pen” technology was introduced into surgery in the 1960’s to cauterise. The recent success of doctor-only devices such as PLEXR has catapulted treating skin concerns with plasma to dizzy heights. A|C|C|O|R® uses a low frequency technology which not only delivers equal if not superior skin tightening but with less downtime and discomfort than the higher frequency devices on the market.

A|C|C|O|R® enables beauty and aesthetic practitioners of NVQ Level 3 and above to successfully administer plasma technology to their clientele, so whereas a patient used to have to visit a clinician or plastic surgeon and undergo a rather uncomfortable procedure with lengthy recovery and downtime, A|C|C|O|R® makes the treatment accessible, less uncomfortable, a faster treatment to administer and offers a faster healing and recovery time.

So, what’s in it for you?

As a savvy practitioner, you’ll be looking to achieve a fast return on investment and to deliver a long-term, lasting treatment for your clients. Plasma can offer an alternative to injectable treatments, something that some clients want to avoid. It’s also a much more robust and advanced procedure than something like a ‘simple’ facial which may feel delightful but may not offer the significant results a client of a certain age or skin type is seeking. When a client walks through your doors, you’ll want to be able to offer an effective treatment for a variety of skin concerns, from lines and wrinkles, to sagging and ageing skin to pigmentation, skin tags, tattoos and semi-permanent eyebrow mistakes! Instead of purchasing a range of machines and devices to tackle these problems individually, costing a small fortune, A|C|C|O|R® can treat all these indications quickly and effectively.

More and more beauty businesses are taking that step to medi-spa status to stay ahead of the game. Aesthetic businesses are missing a trick if they aren’t already offering plasma as a skin tightening alternative to injectables or surgery. Clients are becoming more knowledgeable and demanding when it comes to that cross-over treatment between non-surgery and surgery and will be asking “what can you offer me?”. If your competitor can address a variety of skin concerns, including advanced treatments as well as the ‘softer’ treatments, you may be risking losing out!

A|C|C|O|R® is reasonably priced so it won’t break the bank and with 0% finance and a healthy range of treatment prices, if you are clever with your marketing, you could make your money back in as little as 11 days (which is our current record).

So, what about training?

At A|C|C|O|R® we only allow our highly-qualified adult educators to train our clients and this is on a one to two basis only. The tiered, 2-day course will ensure that you have the necessary skills, knowledge and confidence to deliver superb, safe treatments. We refuse to compromise on our training programme and pride ourselves on being the global first in one to two-person training. You’ll be seeing many plasma pen devices coming on to the UK market which includes a one day training seminar with a room full of people, all trying to learn from one trainer. This is a no-no as far as we are concerned and our brand will continue to be the number one due to our intensive training. We want you and your clients to be in safe hands, always.

Where do I sign?

If you’re looking to boost your beauty or aesthetic business this new financial year, you can come along to one of our free discovery events, held around the country where you will be able to see a presentation on plasma and the A|C|C|O|R® device as well as see a treatment demonstration performed by one of our UK master trainers.

Simply register your interest here (box linking to discovery events) or call us on 01344 411480 to become one of the UKs plasma elite!

We look forward to seeing you soon!

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