Every clinic or salon owner knows that the key to obtaining new clients, retaining loyal clients and cross-selling treatments and products is all about clever and consistent marketing. With the evolution of social media marketing channels such as Facebook, Twitter and Instagram, business owners not only have the power of word-of-mouth testimonials and recommendations as well as their website to promote their services, but what could be described as the largest database on the planet!
Plasma is a relatively new treatment on the market (when you compare it to wrinkle-smoothing injections, dermal fillers and eyelid surgery) so it’s important to not only sell the concept to your existing clients, but to raise awareness to potential clientele that you are one of the first in the UK to pioneer low-frequency plasma skin tightening with A|C|C|O|R®.
This is all well and good in theory, but if you’re not an expert in marketing, how can this all be implemented? At A|C|C|O|R® we understand that owner-operators are so busy running their businesses and treating their clients, they may not have the time or head space to implement a marketing plan, print out leaflets and posters and will not have enough before and after pictures, logos and treatment or promotional videos to start with. Therefore, when you purchase an A|C|C|O|R® we offer a ‘getting started’ PDF with step-by-step hints and tips on creating a successful plasma business through effective marketing. We will soon be applying this document to our website so that new clients can simply download and refer to this whenever they need to.
When first kicking off a plasma business, it’s important to drum up interest with your ‘low hanging fruit’ (existing clients). Therefore, putting in to place an ‘exclusive introductory offer’ is key to lining up your potential plasma patients from the get go. We suggest offering the first 20 people a 25% discount off their first treatment if they attend a consultation and skin test if needed within a set amount of time after your first training session. You can also enlist a special client to be your training model, obtaining up to £1000 worth of treatment free of charge! It’s worth choosing a client who will be happy to have before and after pictures and who will perhaps offer a video diary or testimonial for you to use later-on, when the treatment is fully complete (more marketing material power to your elbow!).
To draw the attention of potential clients, we allow use of all our logos, images and before and after pictures on the open Facebook Page. We’ll also be creating a Drop Box feature where you can access these images without having to scroll down the Facebook posts to find your chosen image.
We also offer two consumer videos which you can use on your own website and social media. These are available from head office on 01344 411480 or email@example.com.
Having a seasonal, annual plan is also useful, to structure your post ideas, future video ideas as well as blogs for your website (posting a link to your blog from your social media pages will encourage organic traffic to your website and help SEO (search engine optimisation) and give you an idea of how plasma fits in with your existing treatment portfolio. This plan will also highlight special dates in the calendar and any offers that you are giving to clients throughout the year. A marketing plan for your business can be obtained for a one- off fee, from our marketing specialist, Rae Waldon on 07730393757 or firstname.lastname@example.org. Additional services such as Facebook posting can also be obtained and prices are available upon consultation.
Marketing your A|C|C|O|R® plasma business doesn’t have to be stressful or daunting. We ensure you have all the necessary tools to get you started so that you can show yourself as being one of the plasma elite and shine out beyond your competitors.
For more information contact the A|C|C|O|R® team on 01344 411480.